Isali dihansa Macro Environment: PESTEL Analysis for Sri Lankan Businesses Why did Uber underperform while PickMe thrived? Why did tourism bookings collapse in 2022 but surge in 2024? Why are digital marketers suddenly worried about something called PDPA? The answer to all o... BeginnerGuide Customer Loyalty Internal Marketing Marketing Strategy MarketingBasics Relationship Marketing SriLankaMarketing WhatIsMarketing
Isali dihansa Micro Environment Analysis Using Porter's 5 Forces: Complete Beginner's Guide Quick Answer Micro environment analysis examines the forces closest to your business that may affect—or be affected by—your decisions. Porter's 5 Forces is the most widely used framework for analyzing... BeginnerGuide Customer Loyalty Internal Marketing Marketing Strategy MarketingBasics Relationship Marketing SriLankaMarketing WhatIsMarketing
Isali dihansa Marketing Environment Analysis for Sri Lankan Businesses: Complete Beginner's Guide Marketing Environment Analysis for Sri Lankan Businesses: Complete Beginner's Guide Want to know why some Sri Lankan businesses thrive while others fail? The answer is simple: they understand their ma... Internal Marketing Marketing Marketing Strategy MarketingBasics Relationship Marketing SriLankaMarketing WhatIsMarketing
Isali dihansa Relationship Marketing and Internal Marketing Here's a question that should terrify every business owner: Why do you spend Rs. 500,000 acquiring new customers but only Rs. 50,000 keeping the ones you already have? The math is brutal: Acquiring a ... BeginnerGuide Customer Loyalty Internal Marketing MarketingBasics Relationship Marketing SriLankaMarketing WhatIsMarketing
Isali dihansa The Five Marketing Orientations Every Sri Lankan Business Must Master Here's a puzzle: Lanka Sathosa sells rice at Rs. 180/kg while supermarkets charge Rs. 250/kg . How do they stay profitable? Dialog charges premium prices but commands 53% market share . Why don't cust... Business Growth Marketing MarketingBasics SriLankaMarketing WhatIsMarketing
Isali dihansa From One-Time Sales to Lifelong Loyalty: Marketing's Biggest Shift Here's a simple question: Why do you stick with Dialog when cheaper mobile providers exist? Why drive past three supermarkets to reach your usual Cargills ? Why stay with your bank even when others of... BeginnerGuide Business Growth Business Management MarketingBasics SriLankaMarketing WhatIsMarketing
Isali Dihansa What is Marketing? A Simple Guide for Sri Lankan Beginners If you think marketing is just TV ads and social media posts, you're not alone—but you're missing the bigger picture. Here's a question: Why does Dialog dominate Sri Lankan telecom despite having comp... Beginner Guide, Sri Lanka BeginnerGuide Local Focus Marketing MarketingBasics SriLankaMarketing WhatIsMarketing
