Introduction to marketing

Discover what marketing really means beyond advertising. Learn the core concepts, history, and why every Sri Lankan business needs marketing to survive and grow

Isali dihansa

Relationship Marketing and Internal Marketing

Here's a question that should terrify every business owner: Why do you spend Rs. 500,000 acquiring new customers but only Rs. 50,000 keeping the ones you already have? The math is brutal: Acquiring a ...

BeginnerGuide Customer Loyalty Internal Marketing MarketingBasics Relationship Marketing SriLankaMarketing WhatIsMarketing

Jan 11, 2026

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Introduction to marketing

Isali dihansa

The Five Marketing Orientations Every Sri Lankan Business Must Master

Here's a puzzle: Lanka Sathosa sells rice at Rs. 180/kg while supermarkets charge Rs. 250/kg . How do they stay profitable? Dialog charges premium prices but commands 53% market share . Why don't cust...

Business Growth Marketing MarketingBasics SriLankaMarketing WhatIsMarketing

Jan 10, 2026

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Introduction to marketing

Isali dihansa

From One-Time Sales to Lifelong Loyalty: Marketing's Biggest Shift

Here's a simple question: Why do you stick with Dialog when cheaper mobile providers exist? Why drive past three supermarkets to reach your usual Cargills ? Why stay with your bank even when others of...

BeginnerGuide Business Growth Business Management MarketingBasics SriLankaMarketing WhatIsMarketing

Jan 3, 2026

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Introduction to marketing

Isali Dihansa

What is Marketing? A Simple Guide for Sri Lankan Beginners

If you think marketing is just TV ads and social media posts, you're not alone—but you're missing the bigger picture. Here's a question: Why does Dialog dominate Sri Lankan telecom despite having comp...

Beginner Guide, Sri Lanka BeginnerGuide Local Focus Marketing MarketingBasics SriLankaMarketing WhatIsMarketing

Dec 28, 2025

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Introduction to marketing